KRISTI MCCALL

The directive here was to develop a creative for the annual Hanover Messe event, working in an illustrative style that was to build from four of Cisco’s pillar industry icons. This look was to translate to event booth graphics, banners, social media and staff T-shirts.

Responsibilities

Develop creative concepts using established industry icons

Digital design for communications, banners, microsite social

Design booth graphics and deliver final files for welcome and meeting room walls, demo stations and work stations

Collaborate with production and installation teams

Deliverables

Website and communication assets

Social media assets

Booth graphics

Staff shirts and print materials

Creative and art direction

LuckyDogs Bakery started small, but quickly became a real contender in the dog bakery market. We convinced the owners to let us represent their mascot as an illustration, instead of their chosen photo, for a more cheerful feel and versatility across their marketing materials. They were so excited about this image that it led to several fun iterations including an adult-sized mascot costume and bobbleheads for everyone. Deliverables included logo design, packaging, web banners, website design and email communications. We also managed to sneak in our own furry friends where we could.

Deliverables

Logo design

Package design

Website, email communication and web banner design

Art direction for additional materials designed by our team

Cisco Cloud First Events - four events under one creative umbrella.
Creative and assets

Following a style guide that was specific to the Cisco Data Center and Cloud Solutions, we developed a creative and pool of assets for four events that highlighted their solutions. The directive was to visually show how Cisco Cloud brings people and ideas together through overlapping shapes — primarily circles.

Responsibilities
Work with the stakeholders and Cisco brand team to develop creative options that would span four cloud-focused events

Design and build assets inspired by the selected creative from conception to completion

Deliverables
Creative direction, design and production of email, event and microsite banners

Design and production of Social media assets - organic and paid

Creative direction, design and production of animated digital signage

Creative direction and design of trade show booth graphics

Video Assets

The ask here was to produce the usual video assets for their two Sales Kickoffs - with a reduce budget and timeline, while maintaining the expected level of creativity. This included streamlining the workflow process between the production studio, internal brand team and developers.

Responsibilities

Work with the stakeholders and Sumo Logic brand team to create multiple cohesive and compliant video assets for two virtual events

Design and build assets from conception to completion

Collaborate with client and studio to assemble daily run of show schedule

Deliverables

Large-scale animated video walls

Transitional videos to be played between keynote sessions

Front and end bumpers for VOD sessions

Timed playlist for two 3-day virtual events

Dashboard Animations

Sumo Logic Illuminate 2020 was our largest virtual event on a platform of this scale, size and complexity. The home base of the platform was the dashboard, which included a series of scheduled rotating videos.

In addition to welcoming attendees to the site, these videos highlighted Sumo’s features and provided information about the event.

Responsibilities

Work with the stakeholders and Sumo Logic brand team to create cohesive and compliant video assets for the virtual event platform dashboard

Design and build assets from conception to completion

Collaborate with client and team to determine daily scheduled playlist

Deliverables

Sumo Logic features pre-event video

Welcome to the dashboard pre-event video

Multiple informational ‘housekeeping’ videos

Internal holiday projects are the most fun! We created these coasters starting with our favorite recipes, renaming them, then creating graphics to match their vintage spirit.

Responsibilities

Design and production from concept to completion

Cocktail research :)

Event Digital Signage and Attendee Apps

Our role at Cisco Live was to design and deliver their several digital asset components. This included animated informational slides, room session signage, event-based apps and a comprehesive digital signage plan.

Responsibilities

Work with the Cisco brand team and stakeholders to design and develop brand-compliant digital signage story boards and templates

Design and build animated digital signage files for on-site attendee information

Collaborate with stakeholders and internal developers to design pages for the Bus Schedule and Track Your Steps attendee apps.

Create comprehensive digital signage plan outlining placement and playlist schedule.

Provide on-site support

Deliverables

100+ Final .mp4 animated digital files

Room Session Digital Templates

Connected Bus App and Track Your Steps App screen designs and flow

Detailed Digital Signage Plan

Production Studio Assets for Virtual Event

Sumo Logic Illuminate 2020 was to date, our largest and most complex event on a virtual platform - custom built by our team of designers and developers.

In addition to providing art direction and user experience feedback for the platform, my biggest role was to deliver several video assets to our partnered production studio, who would be filming the keynotes, broadcast center reports, and breakout sessions.

Responsibilities
Work with the stakeholders and the Sumo Logic brand team to create multiple cohesive and compliant video assets for 3-day virtual event

Design and build assets from conception to completion

Collaborate with client and studio to assemble daily run-of-show schedule

Art direction and review within the production studio on filming days

Deliverables
Large-scale animated video walls

Opening animations for Channel Session videos, Keynotes and Broadcast center

Front and end bumpers for VOD sessions

Lower-thirds for event speakers

This year we created several digital and printed pieces for the Cisco space at the World Economic Forum. Working with Cisco’s brand department and digital team, we developed pieces that reflected their new campaign while integrating their specific WEF message of global empowerment for all through technology.

Responsibilities

Visual design for communications, banners and microsite

Environmental design for meeting space that included signage, neon lighting and applied graphics

The annual Partner Summit is one of Cisco’s most prestigious and significant events. Each year we develop the creative - inspired by the provided messaging and tagline, which then drives the look for multiple deliverables which include environmental, printed and digital items. This year, some notable pieces included custom upholstery and spinning mobiles. The challenge this year was to take the ‘Own It’ tagline and support its intended positive message. This was done by creating bright, strong graphical ‘posters’ that included the statements from the creative brief which described how and what Cisco and their partners would own.

Responsibilities

Develop overall creative, style guide and assets needed for implementation

Art Direction for all deliverables developed by our team

Working from concept to completion for all large scale elements

Create patterns from the creative pulling elements that would be used as upholstery, pillow covers and wearable accessories

Build out the signage plan for vendors and labor to use onsite

Provide onsite support

This global event was becoming increasingly popular each year. The challenge for the creative was to retain the legacy of the connected lockup while adding fresh graphics. Building upon the idea of connectivity and ‘things’, we took the initials IOT, broke them down to objects and connected them with a line built from the negative space. The ‘IoT’ graphic was then used as a pattern, taking the elements of the mark and deconstructing them. Conceptually this suggests how ‘things’ of all shapes and sizes can be connected. We built a bright palette to contrast with the event’s London venue, which was historic but a bit rundown.

Responsibilities

Develop overall creative and assets needed for implementation

Art Direction for all deliverables developed by our team

Two creative directions were provided for this event; ultimately the stakeholders decided to go with the more corporate, photography-focused style. This look and feel was then developed into several deliverables.

Responsibilities

Two styles of creative concepts

Visual design for communications, banners and microsite

Video for onsite booth

Deliverables

Creative concepts

Microsite assets

Social media assets

Email and web banners

Tradeshow booth video

Working with the Cisco brand department, we developed static and digital slides that were played throughout the event. The designs used elements from their provided creative guidelines to deliver visuals that were cohesive with the rest of the event graphics.

Responsibilites

Work with the Cisco brand team to create brand compliant concepts

Build static and animated videos from concept to final delivery

Art direct team for static housekeeping slides

Provide playlist schedule to the development team

This was a special project developed by Jaguar and the CEO at Graniterock. She wanted to create a children’s book based on real stories that came out of experiences within Graniterock’s history. We combined old quarry photos with custom illustrations that resulted in a fun yet historical ‘mostly true’ children’s book.

We also created marketing materials to support the book and events that followed its release.

Responsibilities

Concept and layout

Art direction for outside illustrators

Presschecks

Digital assets for marketing materials including web banners, email design and promotional giveaways

The marketing materials we design for our clients in the beauty industry are a fun departure from the corporate world. With these clients we start with the logo design and color palette based on their input and image they wanted to convey. These projects have included business cards, brochures, signage and other branded materials.

Responsibilities

Design and production from concept to completion

We had been doing all of Graniterock’s marketing materials for years - except for their website. In 2017, we were asked to redesign it for them. The first thing we came up with was the ‘living wall’ on the home page. Considering what was most popular within their analytics, we chose an approach that showed more ‘yellow iron’, community projects and provided easy access to their career options and a calculator. The living wall rotates this content while providing easy navigation to significant areas such as safety and customer projects.

Responsibilities

Work with the development team for design concept and creation of ‘living wall’ homepage

Design and layout overall grid system to simplify massive amounts of content for new pages and update current pages

Monterey County Parks wanted to create a series of driving brochures that described their historic roads including maps with stopping points. The solution was to capture the spirit of the stops with a vintage look while making the maps readable at a glance.

Responsibilities

Concept creation

Visual design and production

Every couple of years Graniterock requests a new advertising campaign with an updated look and message that then translates into the rest of their marketing materials. The directive always includes the importance of their community work, green initiatives, and safety as a priority.

Responsibilities

Create concept from marketing team’s messaging for the year

Develop style guide for internal use and external vendors

Art direction for marketing materials that follow the campaign

The 2018 Partner Summit for Cisco included a new creative that trickled down to several deliverables. Starting with the tagline ‘Leading Together’, we created designs that emphasized how Cisco and their partners’ success thrived by working together.

Responsibilities

Create concept for overall creative

Provide assets to team and vendors

Work from concept to completion on large scale and complex items

Deliver assets for digital items including the mobile app, virtual partner summit pieces, and email communications

Develop animation for event marquee and internal digital signage

Chaos Band Flyer - One of many band flyers done for friends.